The source of

eternal beauty.

'12/16 Rond Point des Champs Elysées, Paris, 75008', the true mystical source of 'mourirpourhenry'. This address reveals a great deal about the 'mourirpourhenry' story, and about the thoughts that led to the idea of realising a dream, as it sits directly on the main boulevard of a city that has made beauty a religion.

But this was not the birthplace of an enormous cosmetics empire: it was a place which would soon become home to a small yet exquisite brand whose mission was to defy the ageing process. This is where the story begins. 'mourirpourhenry' – anti-ageing at its finest.